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Protecting Visual Aesthetics under the Designs Act, 2000","content":["Design registration protects the novel aesthetic features of shape, configuration, pattern, ornament, or composition of lines applied to a three-dimensional article. It does not protect the functional mechanism.","Trademarks, conversely, protect shapes only if they function as trade source identifiers in the market."]}],"relatedSlugs":["copyright-vs-trademark-difference","word-mark-vs-logo-trademark"]},"nextArticle":{"slug":"ip-strategy-for-startups-india","title":"IP Strategy for Startups: What Founders Should Protect Before Scaling","seoTitle":"IP Strategy for Startups: What to Protect Before Scaling","description":"A practical intellectual property strategy framework for founders thinking about brands, creative assets, product designs and international growth.","excerpt":"Key intellectual property steps for early-stage startup founders before seeking VC funding or scaling commercial operations.","category":"Brand Strategy","author":"Sharma & Sharma IP Editorial","reviewer":"Senior IP Attorney Counsel","publishedAt":"2026-02-20T08:00:00Z","updatedAt":"2026-07-15T09:00:00Z","lastReviewedAt":"2026-07-15T09:00:00Z","readingTime":"7 min read","featuredImage":"/media/startup.jpeg","featuredImageAlt":"Intellectual Property IP Strategy for Startups","keywords":["IP strategy for startups","intellectual property for startups","startup trademark India","protect startup brand"],"sections":[{"id":"startup-prioritization","title":"1. Startup IP Asset Prioritization","content":["Founders often neglect intellectual property in the early stages due to cost concerns. However, failing to clear a brand name early can result in costly rebranding, court injunctions, and diligence hurdles during investment rounds.","Ensure all proprietary code, design assets, and marketing layouts created by external contractors are assigned in writing to the corporate entity."]}],"relatedSlugs":["how-to-register-trademark-in-india","copyright-vs-trademark-difference"]}}]
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