1. The Need for Active Brand Surveillance
Securing registration is only the first milestone. The Trade Marks Registry publicizes newly advertised marks weekly, initiating the 4-month opposition window.
If a competitor files a similar mark and you fail to oppose it within the strict 4-month window, the mark may register, diluting your brand strength and complicating later enforcement actions.
Editorial NoticeThis publication is intended for general informational purposes and does not constitute formal legal advice. Intellectual property strategy depends on the relevant facts, jurisdictions and current legal framework.